Kraft Analytics Group (KAGR) Chief Executive Officer Jessica Gelman discusses a bevy of topics related to the business of sports, including how the New England Patriots crunch customer data to help drive revenue. She also discusses how the company is helping other teams in the sports and entertainment space to help understand who their customers are and what they want. Among the teams and entities KAGR works with are the Josh Harris-owned Philadelphia 76ers and New Jersey Devils, as well as Mississippi State University's athletic department. Gelman is also the co-founder of the MIT Sloan Sports Analytics Conference, which takes place this weekend in Boston. Among the featured speakers is former U.S. President Barack Obama. 

Gelman, a former Harvard University basketball player, joined The Kraft Group on the business side of its sports properties in 2002. She has overseen business operations, customer marketing and strategy. Previously, she was a consultant at the Mitchell Madison Group, a McKinsey spin-off.