Boston Red Sox Chief Executive Officer Sam Kennedy talks about the business behind the Major League Baseball team, including how management has sought to make historic Fenway Park not only more welcoming, but profitable. He also discusses the Red Sox-Yankees rivalry and how the baseball team fits into owner John Henry's global sports and entertainment holdings: Liverpool FC, the New England Sports Network and Roush Fenway Racing. Kennedy also talks about diversifying the events at Fenway, and what it was like going to high school with former Red Sox executive Theo Epstein.

<p>Boston Red Sox Chief Executive Officer Sam Kennedy talks about the business behind the Major League Baseball team, including how management has sought to make historic Fenway Park not only more welcoming, but profitable. He also discusses the Red Sox-Yankees rivalry and how the baseball team fits into owner John Henry's global sports and entertainment holdings: Liverpool FC, the New England Sports Network and Roush Fenway Racing. Kennedy also talks about diversifying the events at Fenway, and what it was like going to high school with former Red Sox executive Theo Epstein.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Red Sox Are Fine Leaving Gobs of Money on the Table 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/49176c2d-985c-44e0-9dfd-ae39009f9d51/transcript