Boston Red Sox Chief Executive Officer Sam Kennedy talks about the business behind the Major League Baseball team, including how management has sought to make historic Fenway Park not only more welcoming, but profitable. He also discusses the Red Sox-Yankees rivalry and how the baseball team fits into owner John Henry's global sports and entertainment holdings: Liverpool FC, the New England Sports Network and Roush Fenway Racing. Kennedy also talks about diversifying the events at Fenway, and what it was like going to high school with former Red Sox executive Theo Epstein.