Michael Barr, Scarlet Fu, and Mike Lynch discuss the soaring Super Bowl prices, Los Angeles Rams owner Stan Kroenke's financial success, and record low ratings for the Winter Olympics Opening Ceremony. All that and more on this Monday Edition of Bloomberg Business of Sports.

<p>Michael Barr, Scarlet Fu, and Mike Lynch discuss the soaring Super Bowl prices, Los Angeles Rams owner Stan Kroenke's financial success, and record low ratings for the Winter Olympics Opening Ceremony. All that and more on this Monday Edition of Bloomberg Business of Sports.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Record Super Bowl Ticket Prices, Olympics Ratings

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4abdbb0e-31c2-4ab3-b860-ae39003771d0/transcript