Michael Barr, Scarlet Fu, and Mike Lynch discuss the soaring Super Bowl prices, Los Angeles Rams owner Stan Kroenke's financial success, and record low ratings for the Winter Olympics Opening Ceremony. All that and more on this Monday Edition of Bloomberg Business of Sports.

LA Rams President Kevin Demoff on Building NFL Footprint Overseas
38:55

UEFA Pursues Infantino Criminal Case, Unrivaled, the Laver Cup
48:16

ESPN Digital's Chris Jason Sees Growth in ESPN Fantasy Football Space
38:50