Michael Barr, Scarlet Fu, and Mike Lynch discuss the soaring Super Bowl prices, Los Angeles Rams owner Stan Kroenke's financial success, and record low ratings for the Winter Olympics Opening Ceremony. All that and more on this Monday Edition of Bloomberg Business of Sports.

Indy 500, The 'Double', First Women's Sports Franchise to Hit $1 Billion
37:40

MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
39:01

WNBA Legend and Future Hall of Famer Candance Parker on New Season
37:18