Michael Barr, Scarlet Fu, and Mike Lynch discuss the soaring Super Bowl prices, Los Angeles Rams owner Stan Kroenke's financial success, and record low ratings for the Winter Olympics Opening Ceremony. All that and more on this Monday Edition of Bloomberg Business of Sports.

WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
38:53

New York City FC CEO Brad Sims on the World Cup
39:13

Big East Commissioner Val Ackerman on March Madness and UConn Basketball
37:40