Michael Barr, Scarlet Fu, and Mike Lynch discuss the soaring Super Bowl prices, Los Angeles Rams owner Stan Kroenke's financial success, and record low ratings for the Winter Olympics Opening Ceremony. All that and more on this Monday Edition of Bloomberg Business of Sports.

Warriors Said To Be Valued at $11 Billion; Next 3 Founder Carolyn Tisch Blodgett
38:48

KKR To Buy Sports Investor Arctos; Robinhood's Prediction Markets
38:36

Brooks Koepka Quits LIV Golf, US Sports Global Expansion
38:05