It's Prime Time for the University of Colorado! Host Scarlet Fu, and special guest host Bloomberg Originals chief correspondent Jason Kelly, welcome Bloomberg News US sports business reporter Randall Williams to talk about the instant success NFL legend Deion Sanders is having as head football coach at the University of Colorado. They discuss Randall's recent story on Sanders, also known as Coach Prime, and how he's ushering in a new era for college football. Read Randall's story in the new issue of Bloomberg Businessweek magazine - available on newsstands, online at Bloomberg.com/Businessweek and always on the Bloomberg Terminal.

Scarlet and Jason also speak with Jenna Kurath, the Vice President of Startup Partnerships and Head of Comcast NBCU SportsTech to learn how her team helps to fund and fast-track some of the world's most innovative sports-related startups.

Plus, a conversation with GeoComply co-founder, CEO and chairwoman Anna Sainsbury on her company's sports betting insights into the start of the NFL season.