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A number of high profile investors are putting money into pickleball, including Heidi Klum, Justin Verlander and Michael Phelps. Hosts Michael Barr, Scarlet Fu and Damian Sassower are joined by Bloomberg Quicktake Chief Correspondent Jason Kelly to talk about the rise of pickleball, and his recent conversation with another big name investor, former NFL star Larry Fitzgerald.

<p>A number of high profile investors are putting money into pickleball, including Heidi Klum, Justin Verlander and Michael Phelps. Hosts Michael Barr, Scarlet Fu and Damian Sassower are joined by Bloomberg Quicktake Chief Correspondent Jason Kelly to talk about the rise of pickleball, and his recent conversation with another big name investor, former NFL star Larry Fitzgerald.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Pickleball Gaining High Profile Investors

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/14f2edb2-25c0-4627-ac4d-af770177932e/transcript