There are few sports that can match the sheer intensity and pure competition of mixed martial arts. The Professional Fighters League is capitalizing on that excitement with some innovative technology to capture and distribute real-time fighter data and analytics. PFL CEO Peter Murray joins Jason, Barr, and Lynch to discuss using Smart Cage and biometric data to enhance the viewing experience, the new partnership with DraftKings, and the process of reaching a global audience.

<p>There are few sports that can match the sheer intensity and pure competition of mixed martial arts. The Professional Fighters League is capitalizing on that excitement with some innovative technology to capture and distribute real-time fighter data and analytics. PFL CEO Peter Murray joins Jason, Barr, and Lynch to discuss using Smart Cage and biometric data to enhance the viewing experience, the new partnership with DraftKings, and the process of reaching a global audience.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

PFL CEO: There's Room for More Than One Leader in MMA (Podcast)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ddb1f432-df32-42b7-b96a-ae39004da99c/transcript