Player agent Leigh Steinberg joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including how the industry has changed since he represented National Football League superstars like Troy Aikman and Steve Young. Steinberg also talks about how he prepares clients for life in professional sports, and how he approaches endorsement opportunities. Steinberg also touches on his current superstar client, Kansas City Chief quarterback Pat Mahomes, who is taking a slow- and-steady approach to off-the-field income. That said, Steinberg says there's a breakfast cereal in the works as part of a slew of upcoming endorsements. 

Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Bob Bragg

Player agent Leigh Steinberg joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including how the industry has changed since he represented National Football League superstars like Troy Aikman and Steve Young. Steinberg also talks about how he prepares clients for life in professional sports, and how he approaches endorsement opportunities. Steinberg also touches on his current superstar client, Kansas City Chief quarterback Pat Mahomes, who is taking a slow- and-steady approach to off-the-field income. That said, Steinberg says there's a breakfast cereal in the works as part of a slew of upcoming endorsements. Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Bob Bragg

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Pat Mahomes' `Patty Flakes' Coming to Your Cereal Bowl (Podcast)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/beff543c-5643-4c96-be1b-ae39008e5ce7/transcript