With Tokyo Olympics coverage nearing its halfway point, average nightly viewership through Tuesday, July 27 was down 42% from the 2016 Summer Games across all of NBC's outlets. Jason, Barr, and Lynch discuss the impetus behind declining viewership. Plus, a pay-per-view model for major sporting events like the Superbowl... Barr is HOT about this one. He's is not having it, but Lynch and Jason can see some upside. All that and more on this Monday edition of Bloomberg Business of Sports.

<p>With Tokyo Olympics coverage nearing its halfway point, average nightly viewership through Tuesday, July 27 was down 42% from the 2016 Summer Games across all of NBC's outlets. Jason, Barr, and Lynch discuss the impetus behind declining viewership. Plus, a pay-per-view model for major sporting events like the Superbowl... Barr is HOT about this one. He's is not having it, but Lynch and Jason can see some upside. All that and more on this Monday edition of Bloomberg Business of Sports.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Olympics Ratings, Sports Broadcast Rights, MLB Trades

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ec02b7db-9a44-4a03-9090-ae390045d937/transcript