New York Road Runners President and Chief Executive Officer Michael Capiraso joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including the economics behind this weekend's New York City Marathon. Capiraso, who previously worked at the National Football League and Major League Baseball, discusses everything from his role in menial preparation tasks to making decisions while actually running the 26.2-mile course on marathon day. Also discussed are the organization's revenue streams, and how digital innovation could boost the NYRR's bottom line. Capiraso also addresses the controversy surrounding Nike's Vaporfly Next% shoe, which is designed to improve running economy by at least 4%. He also touches on the organization's sponsors, which include New Balance.

<p>New York Road Runners President and Chief Executive Officer Michael Capiraso joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including the economics behind this weekend's New York City Marathon. Capiraso, who previously worked at the National Football League and Major League Baseball, discusses everything from his role in menial preparation tasks to making decisions while actually running the 26.2-mile course on marathon day. Also discussed are the organization's revenue streams, and how digital innovation could boost the NYRR's bottom line. Capiraso also addresses the controversy surrounding Nike's Vaporfly Next% shoe, which is designed to improve running economy by at least 4%. He also touches on the organization's sponsors, which include New Balance.</p>

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

<p>Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

NYC Marathon's $100 Million Parent Sees Digital Boost

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d96a72f0-3b27-4d38-b255-ae390079066c/transcript

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