Scott Soshnick, Eben Novy-Williams and Michael Barr are joined by National Lacrosse League Commissioner Nick Sakiewicz to discuss a host of issues related to the business of sports, including this weekend's college football showdown between No. 1 LSU and No. 2 Alabama. It's being billed as the biggest game of the season, but CBS chose earlier in the year not to air it in primetime, a decision that could hurt viewership numbers. The group also discusses the NLL heading into its 34th season and the growth of lacrosse at all levels, plus a new $600 million funding round for Bruins Sports Capital. Also talked about is a new list of the most valuable esports franchises in the world, which tops out at $400 million.

<p>Scott Soshnick, Eben Novy-Williams and Michael Barr are joined by National Lacrosse League Commissioner Nick Sakiewicz to discuss a host of issues related to the business of sports, including this weekend's college football showdown between No. 1 LSU and No. 2 Alabama. It's being billed as the biggest game of the season, but CBS chose earlier in the year not to air it in primetime, a decision that could hurt viewership numbers. The group also discusses the NLL heading into its 34th season and the growth of lacrosse at all levels, plus a new $600 million funding round for Bruins Sports Capital. Also talked about is a new list of the most valuable esports franchises in the world, which tops out at $400 million.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

No. 1 vs. No. 2 in Alabama, Lacrosse League Turns 34

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/59d867c6-584b-469c-a642-ae3900789123/transcript