Heidi O'Neill, President of Nike Direct, joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including how Nike views the future of selling sneakers and sports apparel. Nike did almost $40 billion in sales last year and O'Neill runs the company's retail strategy. She discusses the company's recent decision to stop selling goods directly on Amazon, a move that might reverberate across the industry, and the many ways in which Nike uses data to grow revenue. O'Neill also discusses recent allegations made by pro runner Mary Cain, who accused a Nike-sponsored running team of body-shaming and other practices that damaged her health, and more broadly about women in executive positions across the business world.