La Liga North America's Nicolas Garcia Hemme on the Premier Spanish League

 

Bloomberg Business of Sports

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibill… 
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Join host Vanessa Perdomo, Michael Barr, and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

-Liam Parker, F1 Chief Communications and corporate relations officer, on what helped solidify Austin as a true stand out on the F1 Circuit.

-Nicolas Garcia Hemme, Managing Director of La Liga North America, on La Liga, the premier Spanish league.  He discusses the league’s ambition and why the US is such a big target audience for them is.

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