Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.
With the Super Bowl behind us, Bloomberg global business of sports reporter Ira Boudway joins to break down the game's record viewership, and how Crypto.com, Kalshi and other non-sports betting companies created loopholes to get in on gaming action for the Big Game.
Then, NASCAR President Steve Phelps previews this Sunday's Daytona 500 and examines the auto racing industry.
Plus, NHL deputy commissioner Bill Daly discusses the state of the league and how it's making a big international push with its "4 Nations Face-Off".

NBA Legend Scottie Pippen's Sotheby's Auction; MLB Preps for World Baseball Classic
36:56

The Business of Soccer: The FIFA 2026 World Cup Is Officially 100 Days Away
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Introducing: Bloomberg This Weekend
01:08