Candy Digital is a next generation digital collectible company offering digital assets for fans and collectors. Michael Barr, Scarlet Fu, and Mike Lynch speak with CEO Scott Lawin about the company's partnership with Major League Baseball, the competitive landscape for NFTs, and Candy's foray into the NIL market. All that and more on this Thursday edition of Bloomberg Business of Sports.

NASCAR CEO Steve O'Donnell; Growing Pro Volleyball & USMNT's Matt Freese
38:31

LA Rams President Kevin Demoff on Building NFL Footprint Overseas
38:55

UEFA Pursues Infantino Criminal Case, Unrivaled, the Laver Cup
48:16