Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including the National Football League's new sponsorship agreement with Oakley. The four-year deal allows players to wear the company's ``Prizm Clear'' shield beginning this season. The league made an exception to its rules limiting the use of tinted helmet shields as part of the agreement. Also discussed is a deal between the Mountain West Conference and ShotTracker in which for the first time a conference has been granted a waiver by the NCAA that'll permit the use of electronically transmitted data to the bench for coaching purposes during regular season basketball games. As part of the waiver, all programs in the conference are required to have the same technology on the bench. Also talked about is the financial status of English soccer teams Bolton and Bury, which were expelled from the Football League after failing to resolve financial woes.

<p>Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including the National Football League's new sponsorship agreement with Oakley. The four-year deal allows players to wear the company's ``Prizm Clear'' shield beginning this season. The league made an exception to its rules limiting the use of tinted helmet shields as part of the agreement. Also discussed is a deal between the Mountain West Conference and ShotTracker in which for the first time a conference has been granted a waiver by the NCAA that'll permit the use of electronically transmitted data to the bench for coaching purposes during regular season basketball games. As part of the waiver, all programs in the conference are required to have the same technology on the bench. Also talked about is the financial status of English soccer teams Bolton and Bury, which were expelled from the Football League after failing to resolve financial woes.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

NFL's Billions Grow as Oakley Deal Allows Visor Tint

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2cf28411-c85b-403d-a216-ae39007d0ef0/transcript