It's no secret that the NFL is one of the most successful sports leagues in the United States, making over $15 billion during the 2019 season. Jason, Barr, and Lynch follow the money with Noel LaMontagne, former NFL offensive lineman and director at Verdence Capital Advisors. They discuss the omnipresent nature of the NFL, the league's lucrative TV deals, and how players are growing their own brands and leveraging their notoriety.