IndyCar driver Scott Dixon discusses a host of issues related to the business of sports, including what his particular sport is doing to drive interest in not only the U.S. but around the world. Dixon talks about fan engagement and how new media can possibly drive interest in IndyCar. He also discusses the important of sponsorship, and which companies and sectors are likely to participate in the sport. Dixon also talks about the dangers of IndyCar and what's being done to make driving safer. He also touches on New York City traffic.  Dixon, a native of New Zealand, is a five-time IndyCar Series champion. He also won the 2008 Indy 500. This was his 18th season driving for Chip Ganassi Racing, the longest tenure in team history.

Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena Parwana