She was a ball kid for the Dallas Mavericks, and cut her teeth in social media at the Cowboys and ESPN. Now Neeta Sreekanth is the chief operating officer at INFLCR, where she's working with hundreds of colleges and thousands of college athletes to get smart about engaging the world at a time of increased empowerment. She talks with Jason Kelly, Mike Lynch and Michael Barr about what college sports may look like this fall, making big waves with a small following, and that Luka Doncic buzzer beater.

<p>She was a ball kid for the Dallas Mavericks, and cut her teeth in social media at the Cowboys and ESPN. Now Neeta Sreekanth is the chief operating officer at INFLCR, where she's working with hundreds of colleges and thousands of college athletes to get smart about engaging the world at a time of increased empowerment. She talks with Jason Kelly, Mike Lynch and Michael Barr about what college sports may look like this fall, making big waves with a small following, and that Luka Doncic buzzer beater.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Neeta Sreekanth Wants to Give College Athletes a Voice

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/84711b95-fd88-4199-93e2-ae3900626f99/transcript