Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including NCAA President Mark Emmert threatening to bar California teams from participating in national championships if a proposed state law takes effect. The bill in question would force schools to allow athletes to sign endorsements, appear in ads and make money off their name and likeness, which is currently a violation of the NCAA's amateurism rules. Also discussed is a unique new $3 billion Olympic sponsorship signed by Coca-Cola and Mengniu Dairy Company, China's largest dairy manufacturer. Also talked about is Steph Curry's new Under Armour golf line, which he unveiled in China. 

Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams

Producer: Colin Tipton

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including NCAA President Mark Emmert threatening to bar California teams from participating in national championships if a proposed state law takes effect. The bill in question would force schools to allow athletes to sign endorsements, appear in ads and make money off their name and likeness, which is currently a violation of the NCAA's amateurism rules. Also discussed is a unique new $3 billion Olympic sponsorship signed by Coca-Cola and Mengniu Dairy Company, China's largest dairy manufacturer. Also talked about is Steph Curry's new Under Armour golf line, which he unveiled in China. Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Colin Tipton

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

NCAA Threatens UCLA, USC With Nuclear Option Over Bill

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/feab6941-bc3a-48e8-aeb3-ae39008057f0/transcript