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NBA Takes Stake in Consumer Data Firm StellarAlgo

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The NBA signed a multiyear deal with consumer data firm, StellarAlgo, with the league's new investment arm taking an ownership stake. Hosts Scarlet Fu and Damian Sassower speak with Bloomberg's Kim Bhasin about the deal, and to learn more about the NBA's focus on growing its investment portfolio.

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Bloomberg Business of Sports

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking li 
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