Nascar President Steve Phelps joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including this weekend’s Dayton 500, which is often referred to as the racing circuit’s Super Bowl. Phelps discusses the decision by the France family against selling any part of Nascar, which has said it would seek limited partners. Phelps talks about Nascar’s changes, which are aimed at appealing to existing fans while still broadening the sport’s appeal. Phelps also talks about how Nascar is using traditional and new media to reach a wider audience. He also talks about what kind of races -- think short track -- most appeal to fans.

Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr

Producer: Colin Tipton