Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including the marketing and endorsement possibilities for Kansas City Chiefs quarterback Patrick Mahomes in the wake of his team’s victory over the San Francisco 49ers in the Super Bowl. Mahomes, 24, the reigning NFL Most Valuable Player, was named MVP of the Super Bowl as well. One advertising executive said he stands to rake in up to $7 million more in annual endorsement income. Also discussed was one particular prop bet that had fans waiting until the very end of the game. It had to do with how many rushing yards Mahomes would total. His kneel downs at the very end pushed the total to the under. And also discussed is whether the NFL players would agree to a 17-game season as part of talks aimed at reaching a new collective bargaining agreement.




Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr




Producer: Tim Herro




To contact the reporters on this story:

Scott Soshnick in New York at ssoshnick@bloomberg.net;

Eben Novy-Williams in New York at enovywilliam@bloomberg.net;

Michael Barr in New York at mbarr18@bloomberg.net




To contact the editor responsible for this story:

Scott Soshnick at ssoshnick@bloomberg.net

Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including the marketing and endorsement possibilities for Kansas City Chiefs quarterback Patrick Mahomes in the wake of his team’s victory over the San Francisco 49ers in the Super Bowl. Mahomes, 24, the reigning NFL Most Valuable Player, was named MVP of the Super Bowl as well. One advertising executive said he stands to rake in up to $7 million more in annual endorsement income. Also discussed was one particular prop bet that had fans waiting until the very end of the game. It had to do with how many rushing yards Mahomes would total. His kneel downs at the very end pushed the total to the under. And also discussed is whether the NFL players would agree to a 17-game season as part of talks aimed at reaching a new collective bargaining agreement. Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Tim Herro To contact the reporters on this story:Scott Soshnick in New York at <a href="mailto:ssoshnick@bloomberg.net">ssoshnick@bloomberg.net</a>;Eben Novy-Williams in New York at <a href="mailto:enovywilliam@bloomberg.net">enovywilliam@bloomberg.net</a>;Michael Barr in New York at <a href="mailto:mbarr18@bloomberg.net">mbarr18@bloomberg.net</a> To contact the editor responsible for this story:Scott Soshnick at <a href="mailto:ssoshnick@bloomberg.net">ssoshnick@bloomberg.net</a>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Move Over Tom Brady - NFL’s New Face is Pat Mahomes

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/625df872-b64d-4a40-bdeb-ae39006f8a15/transcript