Brazilian auto racing driver Helio Castroneves joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including his participation in the Indianapolis 500, a race he's won three times. Castroneves talks about his team owner, Roger Penske, and the importance of communication and teamwork during a race. He also talks about what sponsors want from their agreements, and how the team's relationship with its sponsors goes beyond just the race track. Also discussed is how IndyCar can benefit from technology and media, and how NBC is taking a storytelling approach to its first Indy 500 coverage. Also discussed is his participation, and the promotion, that he received from appearing on Dancing With the Stars. 

Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Madena Parwana

Brazilian auto racing driver Helio Castroneves joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including his participation in the Indianapolis 500, a race he's won three times. Castroneves talks about his team owner, Roger Penske, and the importance of communication and teamwork during a race. He also talks about what sponsors want from their agreements, and how the team's relationship with its sponsors goes beyond just the race track. Also discussed is how IndyCar can benefit from technology and media, and how NBC is taking a storytelling approach to its first Indy 500 coverage. Also discussed is his participation, and the promotion, that he received from appearing on Dancing With the Stars. Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Madena Parwana

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Milk Mustache, Ninja Turtle Backpack and the Indy 500

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/681316eb-c222-4b20-8720-ae390082ae86/transcript