Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including a court’s ruling that cleared the way for Liverpool Football Club to ink its new sponsorship deal with Nike. New Balance had said it had a right to match any offer. A judge ruled that New Balance simply couldn’t match Nike’s offer in terms of marketing, particularly the use of “three, non-football global superstars” like LeBron James, Serena Williams and Drake. Also discussed is Matt Rhule’s new contract with David Tepper’s Carolina Panthers, who inked the Baylor coach to a deal that’s worth $8.6 million annually, ranking sixth in the NFL. And also talked about whether the NFL is doing enough to promote the hiring of minority coaches.

<p>Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including a court’s ruling that cleared the way for Liverpool Football Club to ink its new sponsorship deal with Nike. New Balance had said it had a right to match any offer. A judge ruled that New Balance simply couldn’t match Nike’s offer in terms of marketing, particularly the use of “three, non-football global superstars” like LeBron James, Serena Williams and Drake. Also discussed is Matt Rhule’s new contract with David Tepper’s Carolina Panthers, who inked the Baylor coach to a deal that’s worth $8.6 million annually, ranking sixth in the NFL. And also talked about whether the NFL is doing enough to promote the hiring of minority coaches.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

LeBron, Serena and Drake Made the Difference for Nike

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