Professional lacrosse player and entrepreneur Paul Rabil discusses a host of issues related to the business of sports, including his approach to creating, distributing and, ultimately, capitalizing on content creation and social media. Rabil, the first lacrosse player to amass a million-dollar sponsorship portfolio, also talks about how technical innovation has given niche sports like lacrosse the ability to augment its fan base. Rabil also touches on which athletes (hint: LeBron James is among them) are best utilizing social media. He also talks about this weekend's college lacrosse Final Four, which features Maryland, Yale, Duke and Albany. Rabil, whose podcast is called ``Suiting Up,'' played for Johns Hopkins. 

Rabil plays professionally for the New York Lizards of Major League Lacrosse. He also plays for Team USA. The 32-year-old is also co-founder of Rabil Ventures, which provides capital, advisory and operating expertise to to entrepreneurs and companies at any stage.