Hosts Michael Barr and Scarlet Fu are joined by La Liga North America CEO Boris Gartner to talk about the start of the new season, soccer's growing popularity in the US, and how Apple TV sitcom Ted Lasso has helped.

<p>Hosts Michael Barr and Scarlet Fu are joined by La Liga North America CEO Boris Gartner to talk about the start of the new season, soccer's growing popularity in the US, and how Apple TV sitcom Ted Lasso has helped.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

La Liga North America CEO Boris Gartner

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/69aaa45c-991b-4c55-84ab-aeee016b227d/transcript