John Burns watches NFL a little differently: He's got a lot of business riding on the GOAT. The CEO of TB12 is building an empire around what makes Tom Brady keep going, bringing the secrets of training and nutrition underpinning an all-world, still-going career to the rest of us. Burns and Lynchie swap Brady stories and the group explores how the pandemic has made the wellness business both more difficult and more important.

<p>John Burns watches NFL a little differently: He's got a lot of business riding on the GOAT. The CEO of TB12 is building an empire around what makes Tom Brady keep going, bringing the secrets of training and nutrition underpinning an all-world, still-going career to the rest of us. Burns and Lynchie swap Brady stories and the group explores how the pandemic has made the wellness business both more difficult and more important.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

John Burns Wants to Share the GOAT's Secrets

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6ef4b235-4d0d-45da-8ced-ae3900568fec/transcript