On this Bloomberg Business of Sports podcast, Scott Soshnick, Michael Barr and Eben Novy-Williams discuss Derek Jeter's latest hire, what to expect from Nascar's Daytona 500 and who might cash in on the Olympics. 

<p>On this Bloomberg Business of Sports podcast, Scott Soshnick, Michael Barr and Eben Novy-Williams discuss Derek Jeter's latest hire, what to expect from Nascar's Daytona 500 and who might cash in on the Olympics. </p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Jeter's Hire, Daytona 500, the Winter Games: Sports Business

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fb5002aa-67ad-4f0a-b2d4-ae39009c7140/transcript