Bloomberg Business of SportsBloomberg Business of Sports

Jay-Z Tapped by NFL to Bolster Entertainment Sizzle

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Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including the National Football League’s deal with artist and entrepreneur Jay-Z, whose company, Roc Nation, will consult on the league’s entertainment offerings, including the Super Bowl halftime show. Roc Nation will also contribute to the league’s activism campaign, Inspire Change. Also discussed is Dave Portnoy, the founder of Barstool Sports, who is the latest boss to potentially face an unfair labor practice complaint for an anti-union tweet storm threatening workers who talk to union attorneys. Portnoy threatened to fire and sue employees that reached out to union lawyers. Also talked about is the ownership changes made with Major League Soccer’s Seattle Sounders, who welcomed, among others, Seahawks quarterback Russell Wilson and Microsoft Corp. Chief Executive Officer Satya Nadella.

 
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Bloomberg Business of Sports

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking li 
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