Flush with endorsements and investments from athletes like Patrick Mahomes and newly minted deals with the NFL, MLB and the NBA, the ambitions of Hyperice are massive. Invoking game-changers like Apple, Peloton, and Dyon, CEO Jim Heuther breaks down the new, booming business of recovery with Jason, Mike and Michael. They discuss how getting products onto the sidelines and into the dugout, as well as a surge in at-home fitness, have Hyperice eyeing more acquisitions and a skyrocketing valuation.

<p>Flush with endorsements and investments from athletes like Patrick Mahomes and newly minted deals with the NFL, MLB and the NBA, the ambitions of Hyperice are massive. Invoking game-changers like Apple, Peloton, and Dyon, CEO Jim Heuther breaks down the new, booming business of recovery with Jason, Mike and Michael. They discuss how getting products onto the sidelines and into the dugout, as well as a surge in at-home fitness, have Hyperice eyeing more acquisitions and a skyrocketing valuation.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Hyperice Looks to Build a New Category Around Recovery

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4985e7ee-37a9-4ca5-990d-ae39005acb1d/transcript