Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including Nike's decision to sign former quarterback Colin Kaepernick to a contract extension that makes him one of the faces of the company's 30-year celebration of its ``Just Do It'' campaign. The announcement triggered a wave of reaction, positive and negative, including a tweet from President Donald Trump. Also discussed is Nike's motivation for the agreement, the company's strategy and execution and Kaepernick's long-term endorsement potential. Host: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena Parwana

<p>Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including Nike's decision to sign former quarterback Colin Kaepernick to a contract extension that makes him one of the faces of the company's 30-year celebration of its ``Just Do It'' campaign. The announcement triggered a wave of reaction, positive and negative, including a tweet from President Donald Trump. Also discussed is Nike's motivation for the agreement, the company's strategy and execution and Kaepernick's long-term endorsement potential. Host: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena Parwana</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Here's Why Colin Kaepernick was Coveted by Nike

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