Bloomberg Business of SportsBloomberg Business of Sports

Harvard-Yale on Ice in ‘World's Most Famous Arena’

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Leverage Agency founder Ben Sturner joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including this weekend’s “Rivalry on Ice” hockey game between Harvard and Yale at Madison Square Garden. The event is owned and operated by Sturner’s company, which rents the midtown Manhattan arena and tries to make money by selling sponsorships and tickets. Sturner discusses the event model, how he’s gone about publicizing the game and what it takes to make it profitable. He also talks about how sponsors utilize the event, which, he said, works because of the affluent demographic of the schools' fan bases. He also talks about selling the stadium naming rights for English Premier League side Tottenham.


Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr


Producer: Tim Herro

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Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listene 
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