Less than a year into his tenure running the Arizona Coyotes, Xavier Gutierrez is on the cusp of another unusual season. The former private equity investor is applying lots of business metrics to ensuring a safe season -- with a limited number of fans as the NHL season looks ahead to the first pucks dropping next week. He talks to Jason, Mike and Michael about innovations in ticket sales, as well as leaning into his young, diverse market to find "fans in waiting."

<p>Less than a year into his tenure running the Arizona Coyotes, Xavier Gutierrez is on the cusp of another unusual season. The former private equity investor is applying lots of business metrics to ensuring a safe season -- with a limited number of fans as the NHL season looks ahead to the first pucks dropping next week. He talks to Jason, Mike and Michael about innovations in ticket sales, as well as leaning into his young, diverse market to find "fans in waiting."</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Gutierrez Guides His Team 'To Where the Puck's Going'

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/efeda7b5-c464-486c-9424-ae3900579762/transcript