George Steinbrenner IV, 23, joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including his role in Harding Steinbrenner Racing. He's the youngest team owner in Indy car history to win a race in only his second attempt in the NTT IndyCar Series. Steinbrenner is the son of New York Yankees part-owner and co-chairman Hank Steinbrenner, and grandson of his namesake, legendary baseball team owner George Steinbrenner. He also talks about the appeal of video games to younger sports fans, and how traditional sports leagues and teams can try and convert that audience. He also discusses how he got into sports ownership, and what the Steinbrenner names means. He also discusses the Yankees, their business model, and even names his favorite all-time player.

<p>George Steinbrenner IV, 23, joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including his role in Harding Steinbrenner Racing. He's the youngest team owner in Indy car history to win a race in only his second attempt in the NTT IndyCar Series. Steinbrenner is the son of New York Yankees part-owner and co-chairman Hank Steinbrenner, and grandson of his namesake, legendary baseball team owner George Steinbrenner. He also talks about the appeal of video games to younger sports fans, and how traditional sports leagues and teams can try and convert that audience. He also discusses how he got into sports ownership, and what the Steinbrenner names means. He also discusses the Yankees, their business model, and even names his favorite all-time player.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Growing Up Steinbrenner and Really, Really Fast Cars

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7cf0c7bd-bc76-40d6-8abc-ae39007c203e/transcript