George Steinbrenner IV, 23, joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including his role in Harding Steinbrenner Racing. He's the youngest team owner in Indy car history to win a race in only his second attempt in the NTT IndyCar Series. Steinbrenner is the son of New York Yankees part-owner and co-chairman Hank Steinbrenner, and grandson of his namesake, legendary baseball team owner George Steinbrenner. He also talks about the appeal of video games to younger sports fans, and how traditional sports leagues and teams can try and convert that audience. He also discusses how he got into sports ownership, and what the Steinbrenner names means. He also discusses the Yankees, their business model, and even names his favorite all-time player.