Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including the marketability of PGA Championship winner Brooks Koepka, who has taken four of the past nine major tournaments.  Koepka has an apparel deal with Nike, but no equipment endorsement. He also has a deal with Michelob Ultra. Also discussed is NBC taking over the broadcast of the Indy 500, which from 1965 through last year was seen on ABC. NBC outbid ABC for exclusive rights to the IndyCar series. The Indy 500 has seen a stead decline in viewers, dropping to 4.9 million last year from 6.5 million in 2015. And also talked about is the NCAA's decision against governing esports. 

Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Madena Parwana

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including the marketability of PGA Championship winner Brooks Koepka, who has taken four of the past nine major tournaments.  Koepka has an apparel deal with Nike, but no equipment endorsement. He also has a deal with Michelob Ultra. Also discussed is NBC taking over the broadcast of the Indy 500, which from 1965 through last year was seen on ABC. NBC outbid ABC for exclusive rights to the IndyCar series. The Indy 500 has seen a stead decline in viewers, dropping to 4.9 million last year from 6.5 million in 2015. And also talked about is the NCAA's decision against governing esports. Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Madena Parwana

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Golf's Best Player Isn't an Endorsement Darling -- Yet

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a0612018-ab0f-447d-ac05-ae390082d9e4/transcript