With the NHL back on the ice -- albeit realigned, geographically restricted and enforcing reams of health rules -- Commissioner Gary Bettman joins the show to discuss the economics of another strange season of hockey. New, novel sponsorship deals (naming divisions, helmet decals) are all about "revenue retention" as half the normal money is coming in -- since fans have to stay home. Still, the longest serving commissioner across the major sports -- who's seen revenue grow from $400 million to more than $5 billion during his tenure -- says growth is only interrupted, not evaporated.

<p>With the NHL back on the ice -- albeit realigned, geographically restricted and enforcing reams of health rules -- Commissioner Gary Bettman joins the show to discuss the economics of another strange season of hockey. New, novel sponsorship deals (naming divisions, helmet decals) are all about "revenue retention" as half the normal money is coming in -- since fans have to stay home. Still, the longest serving commissioner across the major sports -- who's seen revenue grow from $400 million to more than $5 billion during his tenure -- says growth is only interrupted, not evaporated.</p>

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

<p>Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Gary Bettman on Navigating Another Covid Season

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bcde4fbf-f5f5-4452-857d-ae3900551bf8/transcript

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