This week on the podcast, hosts Michael Barr, Scarlet Fu and Damian Sassower speak with PGA Tour pro golfer and 2023 Presidents Cup US Captain Jim Furyk on becoming the captain, the current popularity of golf, and the future stars of golf.
Plus, NFL Hall of Fame Linebacker and former San Francisco 49ers head coach Mike Singletary joins the program to discuss the importance of brain health, whether the league is doing enough to protect player head safety, and what he expects this upcoming NFL season.
This is Bloomberg Business of Sports.
Everybody is into soccer, so it's not a case of like building the game in ninety four.
To me, the metch have one of the most aggressive owners in all of pro sports.
Women's sports has become much more high profile.
There's been a lot of focus on a TV networks.
Have made a killing off college football and they will continue to do that.
Do you have a very motivated owner?
Which the Padres do, which the Phillies do, which the Yankees?
Do you spend?
I think sports may be driving some of these streaming services as they go forward.
As a shelf life to be in an athlete, you have to figure out what the pivot is going to be.
Bloomberg Business of Sports from Bloomberg Radio. Hello, welcome to the Bloomberg Business of Sports podcast, who we explore some of the big money issues in the world of sports.
I'm Michael Barn, I'm Scarlett Film, and I'm Damian Saser.
Oh my, we got a big old lineup and we are going to talk about the looming return of the football season. And I'm not talking about soccer football, talking about NFL none other then NFL Hall of Fame linebacker Mike Singletary will get his views on the ongoing state of the game and whether, in his opinion, the league is doing enough to protect players safety.
And of course, player safety is a major focal point for Mike Singletary. He was recently announced as the spokesperson for a brain health supplement called New Team, so we'll get his thoughts on what the product is and how it could potentially help players upon their retirement.
That's a later ahead on the Bloomberg Business of Sports show. But first we're gonna be talking golf, and with one of the very best ever to do it.
This would be for fifty eight at the lowest round endever, fifty eight PG eight two four.
I'm the lad.
That's right. We're not talking about Damien Sassawur on the course. We're talking about PGA Tour pro golfer and the captain for next year's US President's Cup. Jim Furick joins us here. Jim, welcome to the Bloomberg Business of Sports here.
Thank you.
I appreciate having me.
There's a lot to talk about here, so let's begin. First of all, I can go on because you were the captain of the twenty eighteen Ryder Cup, and you've seen pretty much everything with what's going on out there on the tour. Give us your thoughts about where the state of golf is today.
Well, I mean, I think golf in itself is in a very good spot. I know that there's some controversy right now with the PGA Tour, the Live Tour, the dp World Tour. You know, the elephant in the room right now is really, I guess probably a pending lawsuit in the future between the PGA Tour and the Live Tour. But I think ratings are doing very well. Folks are talking about golf. I'm not necessarily always one that believes that, you know, even bad publicity is good, but you know, folks are talking about.
The game of golf.
I think there's a lot of stars, a lot of places you can watch it off these days. And we've had two unbelievable major championships and both the Masters and the PGA Championships so far. So I think I think the game's in a good spot, not only from the professional ranks. But you know, maybe one of the one of the very few silver linings of COVID is it really brought a lot of folks to the game. I got a lot of people outdoors on the golf course and it's really helped I think the business of our sport as well.
I think that's a really good point, because when the pandemic first started, people wanted to get out onto the green. There was natural social distancing. It allowed them to continue to, you know, live their life the way that they wanted to, rather than being stuck at home. How did that tailwind still exists. I'm just curious to what extent some of it might have been rolled back, because when you look at everything else in the economy, things that were really popular during the pandemic have certainly given back a lot of games. Have you seen any of that take place in golf?
Well, from my position, I'm probably not the best person to ask, I think there naturally has been a bit of a rollback, But I still think the participation numbers, the number of rounds being played is much higher now than it was pre COVID. Maybe not at a all time high, and it might have been at a couple of years ago, but definitely I think our participation is up and still good for the sport.
Jim, before we get into the President's Cup, you've been named the captain for next year's event. I just have to say, there have been twelve twelve sub sixty rounds shot in PGA Tour history. Eleven have been fifty nine's, but just one, just one, has been at twelve under fifty eight, and that was you at the twenty sixteen Travelers Championship. I think what's just as notable is you also credited fifty nine three years earlier, so you're the only PGA Tour pro to card two rounds under sixty. Looking out amongst today's top players, I'm talking John ram, I'm talking Scotti, Scheffer, Brooks, Kopka. Who do you think, if you'll has the best chance of carding a sub sixty round?
Roady question.
It's going to happen. The athletes getting bigger, stronger, faster, the equipment is better. They're trying to, you know, arm golf courses to make them longer, more difficult to keep up. But it's going to happen, and someone's going to shoot fifty eight and tiet someone's going to shoot fifty seven and break that record. I kind of like to look at mister Geiberger. He's the original mister fifty nine he was able to hold onto that record, I believe, for thirty eight years before before I shot fifty eight. So I will say it would be really cool if I could hold on to at least for thirty eight years. That would take me into my eighties. That'd be pretty good. Like I'd be all right with that.
It is an honor, and you are the man to who obviously should get it. You are named the US team captain for the twenty twenty four President's Cup. Can you take us through that and what it's like first of all to say, hey, Jim, come on over here captain the team.
It's definitely was an honor to get that call. I guess it's a recent tradition. But the past captain, who is Davis Love and Charlotte in twenty twenty two, kind of he and Jack Johnson kind of gave me the call and let me know that I would be the next captain of the team. So I have two of your friends do that was wonderful, and Jay Monahan, our commissioner, followed up a day or two later to officially welcome me into that role. So it's an honor. You know, I'm playing predominantly on the Champions Tour right now, and so this will kind of I think, keep me young, keep me updated, keep me up with the PGA Tour, and keep me up with some of the younger players that I just enjoy being around. And it's an honor. It's a lot of work taken on, and of course, you know, the US has got a tradition in this event that we want to uphold.
And of course you were a captain for the twenty eighteen Writer Cup, so you've been here BEFO for what are some of the struggles with leading a team of twelve players who compete every week as individuals. And I'm curious what you're going to bring in in terms of best practices and avoid worst practices when it comes to the twenty twenty four match.
Yeah, surely there was a learning curve. Twenty eighteen did not end up the way we wanted to, where we lost the Ryder Cup over in Paris, So there's things that I definitely would have liked to do over or change learned from some of those lessons. I think from a captain's perspective, if you look back to some of the fallout we had back in twenty fourteen in that area. The goal for the US team, because we do this every year, the President's Cup and a Ryder Cup, was really to provide a lot of symmetry for those players. And so, you know, Zach Johnson is going to have me on his Ryder Cup staff this year. Over in roll, I'm going to pull in the Ryder Cup captain for the following year onder my team. So we try to keep a lot of symmetry. We've got a lot of these players and making this team year in and year out, we want them to kind of have a similar style. You know, every captain is going to be a little different, but a similar style. Uh, you're going to see a lot of the same partnerships year in and year out. We figure out what works what doesn't. And so I think we really have a good process in place, and and uh, you know, it's really not difficult to to get these guys together. We all grew up playing team sports. We all grew up you know, I played football, basketball.
And baseball.
Some of my closest friends are you know, from my high school basketball team. We get to put the American flag on our sleeve. We get to represent something a lot bigger than ourselves. And the game of golf really and in our country, and so uh, these guys look forward to it, they enjoy it, and uh, you know, it's fun being I think my best memories from these events really are the are hang out with my teammates, learning the practice rounds, picking up different tips from everyone, the camaraderie in the team room, and of course the victories are a lot of fun. You know, the hugs and uh and they all smiles afterwards. Is what you want?
Well, you know, Jim, let's just beat a dead horse here. I mean, don't you think the reason we had Davis Love on the show ahead of last year's a President's Cup and Dal three is no dummy. The fact that you know you played Royal Montreal back during the two thousand and seven President's Cup may have had something to do with your selection as Team Godden.
Know, you know, I'm not sure. I definitely enjoyed that event. The Canadian fans were amazing. Mike Weir was paired against Tiger Woods and the singles, and even though the US was pretty far ahead, you could hear the buzz and you could hear that match everywhere.
It was.
The Canadian fans are wonderful. Royal Montreal is a heck of a golf course. I also played a Canadian Open there I think at twenty fourteen and had some success there as well. So a golf course that I like. I know, Well, it'll be my job to kind of figure out how our staff out of PJ Tour staff and Mike gets a little bit of being the home captain, he gets a little bit of a say and how he wants the golf course set up. So my job would be to figure out what Mike's leaning to, what he wants to see, and that'll help me, I think, prepare my team and also possibly choose my team wisely on how the golf course is set up.
Well, Michael Scarlett, I mean just you know, for your information. By way of distinction, I think Royal Montreal is the oldest golf course in North America, which is saying something. But let's switch to another golf course, Los Angeles Country Club, which is home to this year's US Open. I mean, everyone knows, Jim Furick, you had the low seventy two hole score in US Open history. Back on the North course of Olympia Fields, talk to us about this year's event. What can we expect from Los Angeles. I don't think they've had a US opening some time.
Yeah, they have not. It's one I'm a big fan of LA Country Club. The first time I drove there, I couldn't believe a golf course was going to pop up. I'm in their skyscrapers, buildings. I felt like I was in the city and I was looking at my GPS on my phone. One there's no way there're the beautiful country club that's going to pop up. And there it is, and so the actor op. I think it's going to show out great on TV. I think the players are going to love the golf course. The USGA has gone in, gone in and made some significant changes, and I haven't been there in a couple of years, so I'm kind of anxious to see it. But uh, you know, the us opens a soft spot in my heart. It's the one major championship I was able to win in my career and I've always enjoyed that tough, difficult, narrow, fair away high rough I mean penal. It's not going to be fair always, but the player that really is in control of not only his physical game but also his emotion because the guy's going to succeed there, and that term has gotten the better me more than I've more than I've done well at the US Open. The US haven't beat me up. But I like that style of golf. I like to grind it out and La Country Cup. I think it's gonna be a wonderful venue.
I think it's neat how golf has evolved because many people way back in the day used to look at it as the rich man's sport, and everybody was named thirst and who was on the cool was.
And now it is I had a number after their name.
Yeah, now has changed. It is it's everybody is involved. I have a dear friend from childhood back in Southwest Detroit, and I was telling him. I said, Hey, you know, I'm gonna interview Jim Furick, and he said, don't embarrass Southwest Detroit. It was like, you know, this is a new thing here today. So Mark, I'm not going to embarrass Southwest Detroit. So I'm when I ask Jim Furick, what do you think about how the sport has evolved and you're seeing younger people involved in it, You're seeing all different inclusions involved in the sport. Your thoughts about that.
Yeah, I think that's part of if you look at those the governing bodies say, and we'll just take it here in the United States, not only around the world, but you've got the USGA, the PJ of America, the PGA Tour, the LPGA. I think trying to in order for the game to grow, as you mentioned, you have to bring new folks into the game, and so you know, maybe the pg Tour, one of their big initiatives, was the first t So you're introducing the game to a lot of kids, inner city in areas where maybe they would not have been introduced to the game. Now they become a fan, they grow up. Surely, Tiger Woods coming on the scene in the in the mid to late nineties and bringing a lot of folks to the game. Not only that work golfers, but we'll say athletes. And I think when you look at the athlete now you look at the PGA Tour player, you're seeing a bigger, stronger, more athletic player playing the game, and you're seeing distances. I know, equipment hits the ball farther these days, but these athletes are bigger and stronger as well, and they're training, their training regiments are way different than they were when I started playing the tour. So I think that's a big initiative. You've got the drive chip and putt where you're at Augusta National, the USGA and the PGA of America involved in getting kids into the game. So I think that's the goal of all the governing bodies is to reach as many different folks as they can to grow this game. And it's a wonderful game. Not only I know I play it for a living, but you know, this is a game you want your children playing. If they're at the golf course, they're around adults, They're around a game that's built on a tradition and a set of rules and calling penalties on yourself and it teaches you a lot about yourself and I think life in general. And so I think the more we can introduce folks to it, the better off.
You had mentioned Tiger Woods and now you're seeing the evolution of the sport. I mean Tiger Woods. And I'm just as guilty as a sports guy broadcasting. You know, people could be leading on the on the board and I'm like, in Tiger Woods is ninth, he's like two back and we're going to mention Tiger Woods, but there's an evolution and you're seeing it now. I definitely think the sport is still going to be huge in popularity because one day Tiger Woods will move on and there's going to be a new Tiger Woods.
And your thoughts, oh absolutely.
I think you look at the history of the game, Ben Hogan, Byron Nelson moving into Jack Nicholas and Arnold Palmer moving into you know a number of different players that probably ruled in the eighties and then kind of Tiger Woods. There's always been these transcendent players that have drawn folks to the game. You know, Hogan was a machine and Arnold Palmer I just had a way to connect with folks, you know, Arnie's army and bringing people into the game, and he was a big, strong, handsome athletic player as well. And then Jack Nicholas, big strong man that bombed the ball by everyone and technically broke golf courses down. You always have those transcendent players, and I think a big boost for the PGA tour in general when Tiger was hurt, when basically all of our marketing, the face of the boor for fifteen years was one player and all of a sudden, he's hurt. He's you know, not playing that many PGA Tour events, and the tour then turned into kind of marketing a group of young stars, and you go back to you know, Dustin Johnson, Brooks Keppa, Justin Thomas, Jordan Speth, Rory McElroy, John Rahm, Justin Rose. I mean, we had a whole corral of wonderful young players, and you know, the tour thrive. They did well with that as well, and it brought new faces and folks for the fans to love. And yeah, and someone will you know, no one's really had the dominance that say Tagger did in the year two thousand, but John Rahm and Rory and surely those guys are challenging to try to take over.
The game of golf.
Jim, I thought Michael was going to ask you about the two thousand and one WGCNC Invitational when seventh, all of a sudden playoff between you and Tiger. So but no, seriously, I mean, forget about stroke play. Let's talk match play here with President's Cup. You know, talk to us a little bit about you know, you know, what's the difference here. You know, what kind of player are you looking for to represent the US in next year's mat Yeah.
I think there's guys that have a history of match play and that really like that format of golf. I think it affords a player to be a little more aggressive, especially in the team portion of it. But you know, if you go ahead and you make a high number on a hole in eight to nine to ten, because you're being overly aggressive, you only lose one hole, you don't lose six shots to park. And so you see a lot of amazing things and a lot of low scoring in a match play type of event because it just lends itself to being aggressive. I think you're looking for headstrong players, guys that never quit. Yeah, you're looking for some experience, and then you're kind of looking towards you know, who's in recent form, who's been playing well this season. You're always going to it's nice to have young players on the team as well, first timers. It's a breath of fresh air. It provides an energy, and I think as a captain, you always have to look at the golf course. You have to look at not only the course itself, but the setup. How are they going to set this golf course up. They're going to set it up wide open, with very little rough where a guy can take, you know, bombit and take advantage of the golf course with a links not necessarily accuracy. Or when we go to the Ryder Cup in Europe, we always see narrow fairways, heavy rough. You have to get the ball in play, and you're looking for some accurate guys off the tee as well and a good combo. So you know, there's a lot that goes into it. I think right now, my big you know, my big concern is being an away captain. I don't have control over the golf course or the setup. The home captain gets to suggest how he wants to see the golf course. So I need to figure out what Mike Weir wants. I'll be talking to the staff that sets the golf course up and trying to find out, all right, what does Mike want for the golf course. And that'll help me a little bit. You know, that'll affect probably a pick or two for me for sure on guys that I want on the team that I need to kind of round out that will. You know, I'm a big believer in the horses for courses.
Listen before we let you go, Jim, I want to talk about some of your other business interest, especially something I'm assuming it is very near and dear to your heart, The Jim and Tabitha Furick Foundation. Tell us about that.
Yeah, my wife and I started a charitable foundation in twenty ten and we have been helping a lot of local charities in Northeast Florida, mainly our local children's hospital and a lot of different children's charities. I had a great season in twenty ten and it was kind of a strike while the iron was hot. We started our foundation. We started a small charity event, golf tournament and kind of concert. We tried to wrap everything that we enjoyed, golf, music, maybe a cocktailer too, try to put it all together in an event for everyone. And golf really wasn't the most important thing. It was about bringing folks together to raise some money for charity in Northeast Florida. And with that event we were able to raise about a half a million dollars a year. And as I approached fifty, we decided that maybe we'd take a shot at hosting a PJ Tour champions event. So a senior Tour event in Jacksonville, in our hometown, and so we do that the first week of October. It's the Constellation Puritan Friends and with the help of so many great corporations, our title sponsors, Constellation Circle K as our presenting sponsor, and with these wonderful companies, with all the support from our community and folks really all around the country. Last year we were able to raise one point three million dollars and host a Champions Tour event in Jacksonville. So we've had two of them and kind of now the sky's the limit to grow and to reach out, you know, and anyone listening in your own community where you live, there are definitely wonderful charities and folks in and so the more you kind of start scratching the surface and doing work in your local community, the more you learn that there's even a greater need. So this event's gonna help our foundation kind of reach out to more folks and make a bigger impact in Marthy's Florida.
And as you mentioned before, you Jim Buick, before there was a Tiger Woods, before there was an Arnold Palmer, before there was a Jack Nicholas, there was Bobby Jones, I mean, we can go on. Man, It's like everybody was looking up. But there's a story about Bobby Jones. I know we got to go. But this is I don't know if they had the Golf channel and they used to show I think like golfing aces or something, and they had a camera, a film camera on the golf course and Bobby Jones is whizzing his drives right by the camera. Well, he was so accurate that he hit one shot and it went right into the lens. Can see the ball right there. It's like you and the announcers like, well, we just lost an expensive lens, said, yes you did, because as Bobby Jones doing it, that's and to show you the talent, it's it's never wavered. And like you said, even with today's new equipment, you had guys like Bobby Jones and all those guys that were just so talented so.
That the equipment helps, right.
They tested, I mean he was he was hitting with you know, a hickory shaft, and he would test his equipment. I believe that I could be wrong, but I believe he was a Wilson staff member and they would send him a collection of irons like maybe he would try out five different seven irons and he'd pick the one out of the set that he liked. And later on when they had better equipment, you know, and they could test his equipment and test the flex and the frequency of shafts, and it was amazing how close, like just by feel he could kind of get all of his equipment in the same space. So, you know, obviously amazing talent and the first to whatever win a Grand Slam.
Jim Surick pro Golfer PGA Tour. He will now he is, just because he's just talented. Seventeen time PGA Tour winner name the US team captain for the twenty twenty four President's Cup. Jim, thank you so much for joining us on the Bloomberg Business of Sports here.
I appreciate you having me. Thank you.
Up next on the show, NFL Hall of Famer Mike single Terry joins the program to talk some football and about the importance of brain health and mental wellness. It's great ahead on the Bloomberg Business of Sports.
I'm Michael Barr, I'm Scarlett Poo, and I'm Damian Sas hour. You're listening to Bloomberg Radio around the world.
Welcome back to the Bloomberg Business of Sports podcast. I'm Michael Barr, I'm Scarlett Foo, and I'm Damian sas Hour. Oh my goodness. We have Pro Football Hall of Famer, super Bowl champion, eight time All Pro and former head coach of the San Francisco forty nine ers, Mike Singletary. And when you think of Singletary, that's coach Singletary. You think of one of the most impassioned post game speeches ever given in the NFL.
Cannot play with him, cannot win with him, cannot coach with him.
Can't do it. I want winners. I want people that want to win. Yeah, Mike, I promise we're all winners here. Mike Singletary. Welcome to the Bloomberg Business of Sports.
Thank you pleasure.
Well, Mike, I told my wife just before I was ready to leave for work, and I waited till the last minute. I said, oh yeah, babe, By the way, we're interviewing Mike Singletary. And she says, what is like, you waited until now to tell me this? So it and it's great because you're the spokesperson for CCA's brain health supplement new team. And she told me, is that Yeah, you need to take a lot of it from waiting now to tell me this. So Mike, thank you again for joining us and tell us about the brain supplement here.
Well, you know, first of all, New teen is supplement brain supplement, brain health supplement that I kind of come in contact with and begin to learn about it. And you know, since I've retired, I I've had several friends and former teammates, what have you become more forgetful, And I'm thinking, hey, I need to get ahead of this and make sure that I know everything that I can and do everything that I can to help my friends or former teammates come in contact with things that can really help them. And New Team was definitely one of them, and very excited to be a part of it.
Yeah, something that we're very mindful of given some of the incidents that occurred in the last season as well. Now that NFL ochis are underway, do you see the league Do you see teams addressing the issues of head injuries in a in a more productive way?
I do. I think the league is doing the best that they can in order to address some of the head injury brain injury type injuries on the field. Sometimes it can be a little frustrating, but I can see that they're doing everything they can to try and protect the game, and I think that's really important.
So Mike, I mean, you know, let's think about what's going on this offseason. You know, we've had some rule changes, you know, to protect players from injury. You know, this new kickoff rule where I think you can have a fair catch, you know down that the twenty five yard line doesn't matter where the where it's caught. But you know, let's talk more about, you know, some of the offseason moves. I mean, I'm a New York Jet fan. I gets root for Art Rodgers. Now, you know, you've got a lot of movement, a lot of big contracts going out, to quarterbacks resigning like Hurts and Lamar Jackson. Talk to a little bit about the lay of the land as we head into you know, summer camp and then the next season.
Well, I think, you know, first of all, when when you look at the game, I think the first person that they're they're going to look to protect the quarterback. And I think that, you know, it's just the way the game is. You know, you're passing the ball. More people come to the game to they want to see somebody that they can identify with, and of course the quarterback is certainly the new Marshall in town every weekend, week out, and you want to make sure you know who that person is. And that gives you the best chance to really win a game if you can keep your quarterback healthy all season. So I think that's the first thing that they want to do, and after that, it's kind of like everybody else is going to do the best that we can to protect you as well, but we're definitely going to protect the quarterback.
Well. I know a lot of people out there are asking Mike, you got to answer the LF and in the room, So I'm going to ask the question. You had just a magnificent career when you played for the Chicago Bears and your coach, of course, was Mike Ditka. How did that the learning experience from under Mike Ditka carry over to coaching for the San Francisco forty nine ers.
You know, I think that when you look at guys like Mike Ditka, Dan Reeves, certain guys that really had a type of temperament that was toughness and the physicality of the game, and those I think the game is I think there are a lot of owners in the NFL as a whole kind of afraid to have those coaches because it kind of give you a physical mentality. Well, we want to kind of move away from that, and we want to be more business like. We want to be more you know, tactical, we want to be more analytical, you know, those kinds of things. And so for me, in many ways, I just think the game is the physicality that I believe in. I believe that you can still play the game and be very physical and at the same time be very healthy, play the game with with with health in mind as well.
So, Mike, I guess one big question is are you is this a pause before you enter the NFL coaching rance again, is that in the cards for you?
You know what?
It's like this It just depends on the situation. I think that it would have to be the right situation and the right team, the right ownership or all of those things. What's your situation, what's the ideal situation?
Yeah, that coaching the New York JS and Aaron Rodgers, of course.
I would say first of all is being able to go to a team where ownership is in racing of an approach that could really come around the head coach and really get behind the things that he believes and in terms of this is the way we're going to play the game, this is the way we're going to go about drafting, this is the way we're gonna and be able to have a GM that you know is conducive to being able to not just be the liaison between management and the coach, but all three heads kind of come together and work together. And to me, that that's kind of what you want.
I mean, talk to us a little bit about that experience. I mean, you were drafted by the Bears in eighty one. You played not just from Mike Dick, but for Buddy Ryan and that forty six defense that he built around you. You know, you played with people like Jim McMahon, Walter Pate and Richard Dent the fridge I mean, I mean your Samurai, Mike, you Stophaim Cole. Talk to us about that experience. Talk to us about that team, Talk to us about those players. I mean, are you still in touch with them? I mean, are you still close with them?
All?
You know, nice hugged out coaches.
You know, you know what I do, I check on the guys from time to time, and of course, you know, we're all going in a million miles in different directions, and we see each other on the road, and we see each other at events, and from time to time you get together in Chicago and absolutely it was a great team. It was a great experience, a great opportunity to really be around some guys that really loved the game and hated to lose, and so it was. It was a great experience. It's amazing. It's a sad thing that as you go through life and you're experiencing special moments, you don't know it's a special moment at the time until some time passed and you look back and go, wow, that was really a great, great time.
By the way, man, I like the way you looked when you did the Super Bowl shuffle. That was good. Many I will never forget that you you were part of a groundbreaking group, part of a minority head coach in the NFL. Today we have Mike Tomlin and Todd Bowles, uh, but you were part of that as making inroads, uh for the minority head coaches. Where do you see that today?
You know, it's it's the subject that a lot of people talk about but but you know, for a long time, we're just going to be talking about it until there's a change in ownership. I think that we're just we're talking about uh different elements of it that we that that won't change. You'll just say, well, man, we need more minority coaches. Okay, Well you're still going to end up with two or three at the end of the year every year. And why the heck is that, Well, until you have minority ownership, I think that that's gonna it's gonna be the way it is. And I think that these owners that are spending billions of dollars to own these teams, I don't think it's fair to go to an owner and say, hey, you got to hire this guy, you got to hire a person of color. Wait a minute, If I'm going to pay billions of dollars on own the teams, you're gonna tell me who I got to hire. No, I'm not going to do that. I'm I'm going to hire the person that I feel comfortable with. And so if you're not in the circle with a lot of minorities, then chances are you're not going to hire them. And to me, that's really the bottom line.
I've always said that, and it's I don't care if it's like you said, head coach in the NFL or whatever you do, don't hire a minority just to hire a minority. There are a lot of people out there who are extremely qualified to do this job. And like you said, hey, all all we want is a chance.
Do you think do you think the Renny rule works at all?
I do. I think the Ruoney rule really made a difference. No, I don't. In all honesty, I think the Ruoney rule did more damage than it did good because I think it really offered a lot of false hope. And I think there were a lot of coaches that were working their tails off and you know, their coordinators, their assistant head coaches, and they feel that they have a chance, and they're told that they have a chance. You do all this preparation, You go in there and you spend two or three hours doing an interview, and you leave and knowing that you know, you're hoping that you got a chance, but you know you did a great job. But it's kind of like, well, you know, I don't really know you that well, and boy, but you did a great job. In the interview and you know, good luck down the road. Well, you know you're not going to get that job, and so it's kind of like you're lucky to get an interview be excited about out that, but no figure, and so I think was not I'm sorry.
Just be grateful for that interview opportunity essentially.
Yes, yeah, yeah, Just just be thankful for that and know that you're in good company by having an interview, and so hope that push you well down the road.
Mike, you attended Baylor University in Waco, Texas. I think you graduated back in nineteen eighty or a two time All American there, you know, with all that's going on with name, image and likeness and these college athletes now able to build their brand and get paid for it, just curious to hear your thoughts on that.
Wow, that's a whole new bag of worms. That's not just a Canaida. I really feel bad for college coaches because now I feel bad for college coaches and college players because if I were going to college now with the coach that I had in college, I would have left it in the first couple of days. I thought the guy was I thought the guy was a racist. I thought needed me. I thought, what have I gotten myself into? And for me, it's just a it's just a sad situation because now coaches can't really coach, and you got a lot of young men that come from fatherless homes that are going and for the first time, you're being coached by a guy that's gonna curse at you. He's gonna get on your tail, he's gonna But that's what it takes to grow it. You know, for a young man to grow as a football player. Most guys when they go to college, they think they're already the best there is. And you go to college and you find out that you can't, you can't really play, and you got to be developed. You got to learn how to work as a team, you got to learn how to oh man and and uh So it's a it's a tough situation because I just think the portal is to me, a wicked thing. It's just wicked because it takes the power out of the coach of hand to be able to coach, teach, train guide. You can't do it.
Trust me, It's like being married. I'm sorry, baby, I know you're listening.
I'll tell you what. I don't think you will be able to go home.
I got to add this is something and I know I'm a little bit off all over the board here, but I got to talk about this. You were a contestant on the reality competition TV series Beyond the Edge, and you guys had to live in the jungle. I'm like for fourteen days. I mean, I'm not happy at all when my pillow is like not fluffy and now you guys are out there in the jungle? What was that?
Like?
You know what, I'm so thankful I did it. It was one of the greatest experiences that I've experienced, one of the toughest things that I've ever done, and I would never do it again for that one time, For that one time, to experience that and be able to come back home and be able to go to the bathroom without having to walk a mile or one hundred yards to go to the bathroom in the middle of the night, and be able to have water, be able to have a meal. I mean, there's so much to appreciate after coming from an experience like that. I mean, you'll walk in somewhere at night and all you can see are these red and yellow eyes in the jungle looking at you and their animals and you don't know what they are, and it's like, oh my goodness, this is pretty crazy. But it was an amazing experience.
I mean, just there are several pro football players or former pro football players who were contestants. What advantage should that give you over say Paulina Porskova, the former supermodel and enduring these very difficult circumstances.
You know. It was the thing that was really cool about it is beautiful women there. You had business women there, you had professional football players there, you had guys that were soldiers and the military, and so that was a plesor of fox and ideas and personalities. But at the end of the day, when you're climbing a wall or trying to come off of a wall, when you're running a mile in the jungle, and you got to watch every limb so you don't get the heck knocked out of you, and you got to watch snakes, you got to watch it. I mean, it brings out, it brings out everything in you to realize that it doesn't matter if you it doesn't matter if you were in the military, if you played football. What it really comes down to you is the toughness that's inside of you. And when you're when you're seeing and hearing these animals at night, when when you're sleeping at one in the morning and it starts to rain and and and it just rains right on you and you got to get up that next morning and compete again. It brings out a toughness in you that you really didn't know you had. And it was it was amazing. The women that were there were just you know, incredible tough. Me great. It was a great experience.
Mike.
So, we know you're working with CCA Industries on their brain health supplement new team. But you know, we also know that you know, at sixty plus years, you know you're doing a lot of other stuff. You know our Dan Minister, your father, your grandfather, you know. I mean, you know, you're a motivational speaker. You're you know, you have your charity changing our perspective. You know, talk to us a little bit about today. You know what gets you out of bed in the morning, what excites you?
Well, the things that excite me is all the things that I'm involved in are things that are life changing. You know, for instance, as I as I join a new team. It's the benefit of brain health and and the ingredients that you find in New Team are back by twelve real clinical studies, unlike other brain health supplements. And when you think about that, I'm always trying to find the best thing out there for health, brain help, heart health. And you know, it's just a number of things that I'm involved in, but they're all They all have to do with the low social economic areas in our country. Education, mental wellness, it has to do with the low social economic areas in health period, hard health. Being able to diagnose the silent killers. The Pulse is a company that I'm working with that is just an amazing tool that really makes a difference in the livelihood of those people in those neighborhoods that don't go see the doctor or they go too late.
I am still impressed. You were in the jungle the archipelago Panama, Folks, Am I talking about that that cute jungle that you see on Gilligan's Island. I mean that this is you know Gilligan hand me those coconuts. No, no, no, no, no, this was this was huge. And you are one of the toughest guys that I know. And what a pleasure it is to talk with you right in person. Mike Singletary, Pro Football Hall of Famer, super Bowl champion, eight time All Pro and former head coach of the San Francisco forty nine ers. I can't compete with that. I'm like, I'm a three time winner of monopoly in my family. That's about the best I cannot calling yeah and bowling yeah. By the way. A spokesperson for CCA's Brain health supplement new team, Mike Singletary, thank you so much for joining us on the Bloomberg Business of Sports.
I thank you very much, and I want the people to know there's also available on Amazon, so you can find a new team there. But I thank you guys all so much this morning, and I pray that your wife lets you in the house.
We all do.
I thank you.
I am going to make sure that you know I keep her busy when the show airs and you know, it's like, come on, baby, let's go to dinner, and she'll say, oh, what's wrong? What did you say this time? Man? Lord? They would talk with Mike Singletary, Oh, man, okay, I said I wasn't gonna guess high from my bar. Yeah, And I welcome back to the Bloomberg Business of Sports podcast. I'm Michael Barr.
I'm Scarlett Film and I'm Damian Sasawar.
And what it comes down to today involves the latest with what's going on with Diamond Sports and there are several issues to talk about. One big one is that Diamond Sports Group lost the rights to televise San Diego Padre baseball games. More on that is Geitha reganoffin our own Bloomberg Intelligence technology specialist, Geitha. Welcome to the Bloomberg Business of Sports.
Thank you so much.
Well, let's start what happened? Why did Diamonds Sports Group lose the rights?
So this is really a long story, but to make it as short as possible, So Diamond Sports Group basically failed to make a required payment that they were supposed to make to the San Diego Padres. They are also in the midst of a whole bankruptcy proceeding, and what they're trying to do as part of the restructuring process is to either to cut the payments that they need to make to local teams and acquire streaming rights for most of the teams. So all of this is going on, there are just lots of different lose ends to be tied, but the basic, the basic reason why they lasted it just because they refused to make a payment or they could not make a payment.
And they're refusing to make a payment or can't make a payment because they're in some financial distress. Tell us a little bit about how their business has changed and how it ties in with people cutting the cord.
Yeah, so the regional sports network business model has completely kind of been destroyed, I would say, over the past few years. So, as most of you may know, Diamond had actually purchased some regional sports networks back as part of the Disney Fox deal. They had paid over ten billion dollars and in order to do that deal they had to take over eight billion dollars in debt. Unfortunately, what's been what's happened is over the past few years, or actually after you know, they kind of did that deal, cort cutting has really accelerated. And they when they did the deal, they had about seventy five million subscribers on these regional sports networks. That number has dropped to about forty million. So what you have now is declining revenue and you have rising sports rights payments and that basically has completely destroyed the model and forced them into bankruptcy. Of course, on top of that, you know, you have eight billion dollars in debt for a company that's worth you know, less than.
Two billion, and that can't be refinanced.
Math doesn't work.
Yeah, Geith, Earlier this month we had you know, we had the upfront, right, we had Upfront week. I know, we had the writers go to America on strike and all that. But you know, from what I hear from people on the inside, it was all about live sports. I mean, broadcasters leaned all the way into live sports. I'm talking Fox, I'm talking Disney. I wonder if you could tell us a little bit about, you know, what some of the takeaways were with that and what that means for the industry.
So that's sports, Damian, as you rightly point out, is definitely the glue that is kind of holding the entire TV bundle together right now. And so in many ways, you know, when the industry experts kind of look at this, I think the make or break moment happens when you know, ESPN, which is by far considered the bedrock of the PATV bundle, decides to make that move into streaming. You're absolutely right. Sports do make up a huge portion of television viewership. In fact, if you look at, you know, the one hundred top telecasts on television last year, about ninety of them were sports related. So definitely it's an integral part, you know, of television viewing. We've seen viewership if you just look at general entertainment viewership across the television ecosystem that has been declining about ten, fifteen, twenty percent every year. But you look at some of these big leagues, like the NFL, viewership has in fact gone up. It was up about five percent in the regular season last year, and that is even with some of the games kind of migrating to you know, the streaming network, so Amazon for the very first time was telecasting or was streaming rather the Thursday night football games. And even with that move, we still saw broadcast television kind of eke out these viewership increases. So absolutely, it is a it is a critical part of the TV ecosystem. It is by far. I mean, if you look at some of the prices on the advertising sports spots for these games, they're they're phenomenal. I mean, it's seven million dollars for an ad spot for a thirty second ads pot in the Super Bowl. So this is where the money is. So absolutely sports is is definitely critical, but then again it's not necessarily sustainable, and it all comes down to I think when ESPN makes that final cut, well.
Now if they do go full streaming, I just want to expand on that. I mean, what does that mean for the advertisers. What does that mean for you know, Geico and they're you know, and they're you know, one hundred and seventy million dollars out lay, which by the way, is down fifty percent from the previous year. I mean, what does that mean for you know, advertising spent?
It eventually has to go to digital platforms. So if you kind of look at, you know, the television ecosystem right now, this used to be kind of a sixty billion dollar of you know, linear TV ecosystem, it is gradually declining. I mean right now it's close to fifty billion. Probably in the next two to three years we'll see that decline even further to forty thirty billion, and it's all moving to what we call right now, you know, the connected TV landscape. So all of these streamers which did not have or who did not have, you know, necessarily an advertising component. Are seeing that, you know, they're moving where the eyeballs are, right, the money has to move to where the eyeballs go. And so Netflix, for the very first time in their history have now introduced an advertising based solution. So has Disney Plus. So you know it's going to move to you know, digital platforms, is absolutely no doubt about that. And that is kind of part of the whole that's going to be part of the whole problem with you know, the the sports streamers also, how are they going to kind of get the ad dollars or how are they going to coop whatever they recoop whatever they lost on the linear platform through their streaming services.
But waite sports fans if you order now. There's more involving the parent company of Diamond. The executive chairman of Sinclair Broadcast Group threatened to push the company's sports broadcasting union into bankruptcy unless MLB officials approved new digital rights, and according to MLB Commission of Rob Manfred in federal court, that included some to allow gambling on games. And according to Manfred, the testimony that he gave it was a tense meeting with Sinclair executive chairman David Smith. Can you expand on that.
Yes, I mean this really has it's been a very acrimonious relationship, to put it mildly, between Sinclair and Rob Manfred. I mean, what Sinclair has really been pushing forst I mean, obviously they've seen the writing on the wall. They know that viewers are ultimately going to migrate to streaming platform and what they've been really pushing for is they've come out with a new streaming service called the Bally Sports Plus. They've been able to get digital streaming rights for all of the NHL and the NBA teams. But where they really run into a lot of trouble has been with the MLB. So they had before this whole podrays, you know, drama, they had access to fourteen teams. They got the digital rights for about five teams, so they still had to get nine. Now they have eight. Since the Padreys are now you know, kind of a free agent. Manfred has been has not really been you know, easy to negotiate with and has basically said that, you know, the digital rights should go back to the MLB, not not Sinclair. And there's been a lot of back and forth and a lot of argument. But you know, that's kind of where it's kind of come down to, even with Sinclair management and Man for them just not seeing eye to I on how the rights need to be carved out, how much payments need to be made to the teams, and so we're kind of in the stalemate right now.
Yeah, we're at an inflection point certainly for the for MLB, for the rs N business model. As you mentioned, are there any other is what happened with Diamond Sports and the padres just the beginning of more to come? Are we going to see other agreements like this fall apart?
Yes, definitely. I mean we've already seen some signs of it. So Warner Brothers Discovery, they you know, when when they when that deal went so at and T kind of sold the media business to Discovery. The new company actually has about four to five r s N s and they basically said that they're out of the rs AT business, which means that they you know, they're not making payments to their teams. So yeah, this is kind of definitely, you know, a sign of the broader pressures and the eCos, and I think the model has to evolve Obviously, Sinclair is the largest rs and operator. You know, they about forty to fifty percent of the right seats that are being paid right now to the to the regional sports teams come from Sinclair, So they're obviously a huge part of the equation. But there's definitely pressure in the model. I mean, we've seen multiple reports of NBC trying to kind of get out of this RSN business. You know, Warner Brothers already walked out of it. You do have a few rs ns here and there that have been pretty successful, you know, think of the Yankees, think of the Dodgers. They are successful, they are profitable networks, but they're very few majority of them, are, you know, in this kind of a distressed state.
Well, I tell you what my children schooled me about the habits now of watching TV. It's not like it was when you know, old man bar used to watch it. He said, come on, dad, that was my youngest son. We all watch it now through streaming and and we're going to see what's going to happen here. So I got mad and took my Kenner close and play phonograph and walked into the room. Bloomberg Intelligence, Technology and Media analyst KEITHA. Ranga Nothing. Thank you so much for joining us on the Bloomberg Business of Sports.
Thank you for having me.
This has been the Bloomberg Business of Sports podcast. We'd like to thank our guest pro golfer Jim furorick in NFL Hall of Famer Mike Singletary for joining us on the show this week, and thank you, of course for listening to the show. I'm Michael Barr. You can follow me on Twitter at Big Bar Sports.
I'm Scarlett Flu and I'm on Twitter at Scarlettfolk.
And I'm the Mean SPAFS Hour. You can follow me on Twitter at de Sas Hour.
Tune in again next week for the latest on the stories moving big old money in the big old world of sports. This is the Bloomberg Business of Sports Show podcast from Bloomberg Radio around the world.