NFL viewership continues to climb after a weekend of exciting action for both Tom Brady and the New England Patriots. Fanatics continues to grow, announcing a deal with the Cowboys to run their online store for the next 10 years. Michael Barr, and Mike Lynch discuss all that and more on this Monday edition of Bloomberg Business of Sports.

<p>NFL viewership continues to climb after a weekend of exciting action for both Tom Brady and the New England Patriots. Fanatics continues to grow, announcing a deal with the Cowboys to run their online store for the next 10 years. Michael Barr, and Mike Lynch discuss all that and more on this Monday edition of Bloomberg Business of Sports.</p>

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

<p>Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Fanatics Continues to Dominate The Apparel Space In NFL Week 2

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1b342255-94da-4c13-82c7-ae3900430d94/transcript

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