NFL viewership continues to climb after a weekend of exciting action for both Tom Brady and the New England Patriots. Fanatics continues to grow, announcing a deal with the Cowboys to run their online store for the next 10 years. Michael Barr, and Mike Lynch discuss all that and more on this Monday edition of Bloomberg Business of Sports.

NASCAR CEO Steve O'Donnell; Growing Pro Volleyball & USMNT's Matt Freese
38:31

LA Rams President Kevin Demoff on Building NFL Footprint Overseas
38:55

UEFA Pursues Infantino Criminal Case, Unrivaled, the Laver Cup
48:16