Bloomberg Business of SportsBloomberg Business of Sports

Elevating Wellness & Recovery with Therabody

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The business of health and wellness is booming, and recovery has become an important facet of that market. Benjamin Nazarian, CEO of Therabody, the business behind percussion therapy tools like the Theragun, joins Jason, Barr, and Lynch, to discuss their deep bench of endorsements, including superstar Cristiano Ronaldo. They discuss the efficacy of using pro-athletes as a part of their promotion strategy, making their products relatable, and the budding importance of recovery in the fitness and wellness space.

 
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Bloomberg Business of Sports

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking li 
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