We take a hard look at underworld of professional running with Matt Hart, journalist and author of “Win At All Costs: Inside Nike Running And its Culture of Deception." Hart depicts the saga of the Nike Oregon Project, a talent-stacked team of athletes with the goal of building a homegrown Olympic running champion that would help the corporation dominate the market and sell product. Hart details the effort to uncover a win-at-all-costs culture of abuse, gender discrimination and systemic cheating at the highest levels of professional running.

<p>We take a hard look at underworld of professional running with Matt Hart, journalist and author of “Win At All Costs: Inside Nike Running And its Culture of Deception." Hart depicts the saga of the Nike Oregon Project, a talent-stacked team of athletes with the goal of building a homegrown Olympic running champion that would help the corporation dominate the market and sell product. Hart details the effort to uncover a win-at-all-costs culture of abuse, gender discrimination and systemic cheating at the highest levels of professional running.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Doping, Greed, and the Pursuit of Greatness at Nike

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2720d291-e2bd-4f47-bfda-ae39005f1a20/transcript