He has a new book about the Celtics during the Larry Bird era called “Wish It Lasted Forever: Life with the Larry Bird Celtics.” How has the NBA business changed from the then to today? Mike Lynch and Michael Barr speak with Boston Globe Sports Columnist and Associate Editor Dan Shaughnessy. They also touch on the impact of the omicron variant on pro sports and the legacy of the late John Madden.

<p>He has a new book about the Celtics during the Larry Bird era called “Wish It Lasted Forever: Life with the Larry Bird Celtics.” How has the NBA business changed from the then to today? Mike Lynch and Michael Barr speak with Boston Globe Sports Columnist and Associate Editor Dan Shaughnessy. They also touch on the impact of the omicron variant on pro sports and the legacy of the late John Madden.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Dan Shaughnessy Takes a Trip Down Memory Lane

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/00a9b237-d60e-41d3-bd98-ae39003bf31e/transcript