Cheribundi is making a splash in the world of sports drinks. The cherry juice company has announced partnerships with several major sports leagues. It's promising properties that help athletes recover off the field. For more on the compamy's push into sports, Bloomberg's Scarlet Fu and Michael Barr speak with US Women's National Soccer team star Lindsey Horan and Rob Willey, who is an operating partner at Emil Capital Partners, the parent company of Cheribundi.

Cheribundi is making a splash in the world of sports drinks. The cherry juice company has announced partnerships with several major sports leagues. It's promising properties that help athletes recover off the field. For more on the compamy's push into sports, Bloomberg's Scarlet Fu and Michael Barr speak with US Women's National Soccer team star Lindsey Horan and Rob Willey, who is an operating partner at Emil Capital Partners, the parent company of Cheribundi.

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Randall Williams follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Cheribundi Takes on Gatorade for Sports Drink Crown

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/56305045-49f2-447f-8657-aeb500b8032d/transcript

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:
Paul Tenorio, senior writer at The Athletic and author of "The Messi Effect" on how soccer superstar Lionel Messi changed the sport & how the upcoming FIFA World Cup could boost the sport even more in the US
Andrew Thompson, managing director at SailGP on the upcoming Mubadala New York Sail Grand Prix

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports. This week's show features:
<ul>
<li>Paul Tenorio, senior writer at The Athletic and author of "The Messi Effect" on how soccer superstar Lionel Messi changed the sport &amp; how the upcoming FIFA World Cup could boost the sport even more in the US</li>
<li>Andrew Thompson, managing director at SailGP on the upcoming Mubadala New York Sail Grand Prix</li>
</ul>

'The Messi Effect' with The Athletic's Paul Tenorio & SailGP's Andrew Thompson

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/03259377-0669-4615-b6a0-b45900f74c9e/transcript

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.
This week's show features:
Indycar President Doug Boles on the 110th running of the Indianapolis 500. 
Professional auto racing driver Katherine Legge on becoming the first woman to attempt the racing double this weekend
Golden State Valkyries president Jess Smith on becoming the first woman’s sports franchise in history to be valued at a $1 billion. 

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports. This week's show features:
<ul>
<li>Indycar President Doug Boles on the 110th running of the Indianapolis 500.&nbsp;</li>
<li>Professional auto racing driver Katherine Legge on becoming the first woman to attempt the racing double this weekend</li>
<li>Golden State Valkyries president Jess Smith on becoming the first woman&rsquo;s sports franchise in history to be valued at a $1 billion.&nbsp;</li>
</ul>

Indy 500, The 'Double', First Women's Sports Franchise to Hit $1 Billion

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0a901ed0-8ff4-46bf-9425-b45200f0f48f/transcript

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:
Mariano Rivera, five-time World Series Champion, World Series MVP and New York Yankees legend from the Latinos in Sports event in Miami
Tom Glick, CEO of Hometown Soccer Holdings, a joint venture between MLS and KKR to accelerate the growth of pro soccer in the US through MLS NEXT Pro
Larry Freedman, LAFC President and co-chair of the Los Angeles Host Committee on preparations for the FIFA World Cup

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.
This week's show features:
<ul>
<li>Mariano Rivera, five-time World Series Champion, World Series MVP and New York Yankees legend from the Latinos in Sports event in Miami</li>
<li>Tom Glick, CEO of Hometown Soccer Holdings, a joint venture between MLS and KKR to accelerate the growth of pro soccer in the US through MLS NEXT Pro</li>
<li>Larry Freedman, LAFC President and co-chair of the Los Angeles Host Committee on preparations for the FIFA World Cup</li>
</ul>

MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/722802c0-b08d-4814-832e-b44b00f314dc/transcript

Cheribundi Takes on Gatorade for Sports Drink Crown

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