Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including reports that Nike's Jordan brand is close to signing Dallas Mavericks forward Luka Doncic to a sneaker deal. The 20-year-old Slovenian is dominating the NBA in his second season, with eight triple-doubles. His success and popularity abroad are likely driving up the value for his sneaker endorsements. Also talked about is them growing cost of the 2020 Tokyo Summer Olympics. The host committee recently raised its official budget to $12.6 billion, with a different estimate saying to total cost will be more than $26 billion. Also discussed is the complex three-way deal that sports gambling company DraftKings will use to go public sometime in 2020.




Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including reports that Nike's Jordan brand is close to signing Dallas Mavericks forward Luka Doncic to a sneaker deal. The 20-year-old Slovenian is dominating the NBA in his second season, with eight triple-doubles. His success and popularity abroad are likely driving up the value for his sneaker endorsements. Also talked about is them growing cost of the 2020 Tokyo Summer Olympics. The host committee recently raised its official budget to $12.6 billion, with a different estimate saying to total cost will be more than $26 billion. Also discussed is the complex three-way deal that sports gambling company DraftKings will use to go public sometime in 2020. Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Budding NBA Superstar Near Shoe Deal with Jordan Brand

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