Bob Bowman, Major League Baseball's president of business and media, talks about the changing landscape of the game's audience, the challenge of courting millennials and how the league's experiment with a pay-one-price monthly pass seems to be working. He also talks about baseball's technology arm and why he can't get a decent meal in his office. 

Bowman is charged with overseeing revenue-generating and media rights activities across MLB's array of assets, including MLB Advanced Media and MLB Network. Bowman created BamTech, a $3.5 billion spinoff one-third owned by The Walt Disney Company. Last year, The Sporting News named Bowman as the 14th most influential person in sports.

Bob Bowman, Major League Baseball's president of business and media, talks about the changing landscape of the game's audience, the challenge of courting millennials and how the league's experiment with a pay-one-price monthly pass seems to be working. He also talks about baseball's technology arm and why he can't get a decent meal in his office. Bowman is charged with overseeing revenue-generating and media rights activities across MLB's array of assets, including MLB Advanced Media and MLB Network. Bowman created BamTech, a $3.5 billion spinoff one-third owned by The Walt Disney Company. Last year, The Sporting News named Bowman as the 14th most influential person in sports.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Baseball's Money Man Wins Millennials by Losing Seats

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