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Hosts Scarlet Fu and Damian Sassower speak with Bloomberg's Ira Boudway about his recent piece in Bloomberg Businessweek about how Athletes First is shifting its approach, and how that approach is being shaped by some new VC-firm investors.

<p>Hosts Scarlet Fu and Damian Sassower speak with Bloomberg's Ira Boudway about his recent piece in Bloomberg Businessweek about how Athletes First is shifting its approach, and how that approach is being shaped by some new VC-firm investors.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Athletes First Folding in VC Mindset

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6e2dc2e8-b238-4c9b-92b3-afbd010c6eac/transcript