Azzi Fudd's building an empire that until last year was completely against the rules. The 19-year-old University of Connecticut basketball star has an enviable platform to take advantage of a long-awaited and seismic change for college athletes: Getting paid for use of their name, image and likeness. Fudd has been among the most successful in drawing endorsements, from the likes of Chipotle, American Eagle and Steph Curry's SC30 brand. For the latest installment in our "Athlete|Empire" series, Bloomberg's Jason Kelly sat down with Fudd in Los Angeles, where she was shooting a commercial with Curry before the new school year and basketball season got underway.

<p>Azzi Fudd's building an empire that until last year was completely against the rules. The 19-year-old University of Connecticut basketball star has an enviable platform to take advantage of a long-awaited and seismic change for college athletes: Getting paid for use of their name, image and likeness. Fudd has been among the most successful in drawing endorsements, from the likes of Chipotle, American Eagle and Steph Curry's SC30 brand. For the latest installment in our "Athlete|Empire" series, Bloomberg's Jason Kelly sat down with Fudd in Los Angeles, where she was shooting a commercial with Curry before the new school year and basketball season got underway.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Athlete | Empire: Azzi Fudd

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2456b70b-5c0e-4411-9ee3-af0e012bdf91/transcript